Who we are

Design One Jewelers has been in business for over 30 years, because we have built and earned our business brick by brick and customer by customer. We are not simply a jeweler in the buying and selling sense. We are consultants, craftsmen, artists and someone you can truly trust with your jewelry. We don't want your business for a jewelry job. We want to be your jeweler, and your family's jeweler, for life.

Photo by Steve Widoff

Originally located in an old dental office on Cleveland Street in downtown Clearwater, Design One started strictly as a wholesale repair business. The idea was simple: pick up and deliver repairs for both independent and corporate jewelers (including Maas Brothers, Montgomery Ward, J.C. Penny and Service Merchandise.)

Good word of mouth from those jewelers helped Design One expand and relocate to where it is today: in the heart of Countryside. Although most identified by being a "mom and pop" jeweler doing repairs, Design One does a lot of everything: custom design, appraisals, and buying and selling estate jewelry, gold, platinum, sterling silver and coins.

Our location is unique because it is on the lake in Countryside Centre. It is not just a strip center. It faces a lake filled with turtles, fish and, yes, sometimes otters and alligators. It's a beautiful location to do something special.

paul potenza

Paul is the owner and operator of Design One Jewelers. If he doesn't have the answer, he knows where to find it. With a background as a goldsmith, his skills include repairing, creating jewelry, setting diamonds and gem stones, casting jewelry, appraising and all of the practical hands on experience that comes with over 30 years in the jewelry business.

When he was 18, Paul started working for Nobel Jewelers in Clearwater's Sunshine Mall, one of the first malls in Florida. He was then offered a delivery boy job at Design One Jewelers on Cleveland Street, where he eventually gained more responsibilities in the trade.

Paul graduated from St. Petersburg Junior College, and then Gem City College in Quincy, IL, where he learned jewelry repair and design, diamond setting and engraving. He then returned to Design One. After apprenticing for a few years, Paul became a partner in 1983 and the owner in 1987.

Today, Paul mostly enjoys the creative aspect. "When someone comes into the store and they don't know what they want, the best part is figuring out that puzzle together and helping them feel comfortable with their decisions," Paul says.

"Jewelry is not simply an object. It helps fulfill a need, a dream, a desire. There is a great satisfaction when someone who hasn't experienced custom design comes into our store and discovers how special it can be. When a satisfied customer leaves with anything from a simple repair to a gift for another, it's great to know that I have been a part of that."

roz potenza

Truly the artist in the family, Roz has been working at Design One since 1991. She has the ability to carve the wax, design a ring from scratch, or do a big or small repair, all with the working knowledge of all of the facets of the jewelry business.

"Her greatest attribute," Paul says, "is her kindness and patience with customers. She is not your typical salesman. Roz will spend as much time talking about your dogs (or hers) as she will your jewelry."

Roz is also an actor and writer in the Tampa Bay area. She was a founding company member and costume designer for the Eckerd Theatre Company at Ruth Eckerd Hall, and is typically found onstage today with Jobsite Theater at the Straz Performing Arts Center.